To apply the value of a ‘neighbor-centric’ approach, or the YOU approach

  • To empower single individuals, local communities and global organizations in pursue success, growth, equality, sense of belonging  and social responsibility
  • Paradigm shift: from ‘one-sided’ approach to ‘neighbor-centric’ one
  • Benefits’ interconnection: my own benefits are connected with the benefits of the entire context
  • Sustainability of targeted objectives in the long term